Course Description
You will learn how to optimize website content for the highest search engine ranking with this specialization. In addition to learning the theory underlying Google search and other search engine algorithms, you will gain useful, real-world skills that you can use in a career in online content development or digital marketing, such as on-page and off-page optimization, local and international audience optimization, search-focused website audits, and integrating SEO with overarching business plans. We advise taking the courses in the sequence they are listed because each one is designed to build on the abilities from the one before it. In the practical Project, which is the culmination of the Specialization, you will use your abilities to complete a thorough SEO consulting assignment.
What You’ll Learn?
- Fundamentals of SEO: Learn the principles of search engine optimization, including how search engines work and why SEO is essential.
- Keyword Research: Discover how to identify high-value keywords that drive traffic and align with your target audience’s needs.
- On-Page and Off-Page SEO: Master techniques to optimize web pages for search engines and build quality backlinks.
- Technical SEO: Understand website architecture, mobile optimization, and page speed to enhance site performance.
